Casas Exclusivas Colima
Real estate catalog
www.casasexclusivas-colima.com/
Process
Decisions & trade-offs
The catalog of homes for sale was prioritized as the central element, since the client's goal was to stand out against competitors in a real estate market much bigger and more saturated than Anagram's or Nativa's.
Validation
Ranking the site was harder than the other projects because of the market's size, even so we reached the top 20 on Google. There's no hard traffic or lead metric, but the page has generated real sales, around 5 homes sold through the site.
Final solution
A real estate catalog with a structure similar to industry references like Century 21, but with the client's own visual identity.
Result
Top 20 on Google within a large, saturated market, and around 5 homes sold through the site.
Takeaway
Even when a client asks for something closely tied to an exact reference, there's still room, and a responsibility on your part, to give it its own identity, not a copy.